How we build
The four stages that deliver every project.
Whatever shape your event takes, it runs through the same four-stage process, so you always know which stage you are in. Here is how each stage works, the formats we produce, and what we promise along the way.
How a project runs
Four stages, and you always know which one you’re in.
Events fail in the gaps between people. Our process is built to close them: one producer owns your project, one document holds every decision, and every stage ends with something you approve.
Stage 1
Discover
A working session on goals, audience, budget and dates. For fundraisers we build the net-revenue model here, before anyone falls in love with a venue.
- Kickoff workshop, 90 minutes
- Goals and success measures agreed in writing
- Budget range and date options
- Revenue model for fundraisers
Stage 2
Design
Concept, look and feel, floor plan, guest journey and a line-item budget. You get one document to approve, and we hold to it.
- Creative concept and mood boards
- Venue shortlist and site visits
- Floor plan and guest journey
- Line-item budget for sign-off
Stage 3
Produce
Vendors contracted, permits filed, run of show written to the minute, staff and volunteers briefed. Weekly check-ins, then daily in the final two weeks.
- Vendor contracts and insurance
- Permits, police and fire as required
- Run of show and production schedule
- Staff and volunteer briefings
Stage 4
Deliver and Measure
On-site management from load-in to load-out. Within ten days you receive a recap: attendance, leads or dollars raised, photos, and what we’d change next time.
- Load-in, show call and strike
- Producer on radio all day
- Photo and video delivered
- Recap and debrief within ten days
What we build
Formats we produce.
Most projects fall into one of these shapes. If yours fits none of them, that is usually the most fun kind of project.
College and University Brand Events
Campus activations that put an app in students’ hands: tabling, demo stations and sign-up drives at orientation, game days and student centers across Connecticut.
Experiential MarketingB2B Showcases and Hosted Breakfasts
Invitation-only breakfasts, partner showcases and client appreciation events where first meetings happen and prospects become accounts.
Business SolutionsConference and Trade Show Activations
Booth experiences, sponsored lounges, convention center expos, and beyond.
Experiential MarketingHoliday Markets and Seasonal Pop-Ups
Winter markets, summer series and seasonal retail moments that give people a reason to come downtown.
Plan a Seasonal EventWhat you can hold us to
Three promises on every project.
- One producer, start to finish. The person at your kickoff is the person on the radio on event day.
- Budgets are contracts. Once you sign the line-item budget, changes are proposed in writing before any money moves.
- You get the numbers. Attendance, leads, dollars, reach. If we can’t tell you what the event did, we didn’t do our job.
Have a format in mind?
Send us the date, the audience and the goal. We’ll come back with an approach and a budget range.