The Thrive Hartford team on a downtown Hartford street

Who we are

One company, two teams.

Thrive Hartford is an experiential marketing company in the Parkville neighborhood of Hartford. Thrive Gives raises money and awareness for nonprofits. Thrive Builds grows business for brands. Same crew, same process, two missions. Experiential marketing, our events and activations, is how both teams show up.

Thrive GivesThe nonprofit and charity team

Face-to-face fundraising for causes that make a difference.

Thrive Gives represents nonprofit partners at experiential marketing events, community activations and promotional campaigns. The team connects with the public in person, shares each organization’s mission and inspires one-time and recurring contributions.

01

Fundraising Events

Galas, paddle raises, 5Ks and donor dinners, built to net rather than gross, with sponsors who feel taken care of.

02

Community Outreach

Street teams and activations that bring a nonprofit’s story to the people who have not heard it yet.

03

Donor Conversations

Trained fundraisers who educate potential donors on the impact of a gift and secure the contribution on the spot.

04

Reporting Back

Donor interactions, fundraising progress and campaign results tracked and reported so every partner can see what the work did.

Thrive Gives partners

The nonprofits we raise for.

Thrive BuildsThe for-profit and business-to-business team

Growth for brands, one conversation at a time.

Thrive Builds finds new business for the brands we represent. Business development representatives prospect and book the meetings. Brand ambassadors and event assistants put the product in people’s hands at retail locations, activations and launches.

01

B2B Marketing Campaigns

Target lists, outreach sequences and the hosted breakfasts and showcases where first meetings happen.

02

Lead Generation

Prospecting, qualification and appointment setting, with every interaction logged in the client’s CRM.

03

Retail and Experiential Activations

Pop-ups, demos and brand ambassador programs that turn shoppers into sign-ups and sales.

04

Launches and Hospitality

Product and location launches, client appreciation events and partner showcases, produced end to end.

Thrive Builds clients

The brands we build for.

How the two teams work together

Two missions, one way of working.

01

One Crew

Brand ambassadors and event assistants work across both teams, so a fundraiser on Friday and a retail activation on Monday are staffed by people who have done both.

02

One Process

Every project, charitable or commercial, runs through the same four stages: discover, design, produce, and deliver and measure.

03

One Point of Contact

Whichever team you hire, the person at your kickoff is the person on the radio on event day.

04

One Standard

Budgets are promises, results are measured, and the people representing your brand or your cause are ours.

How clients work with us

Three ways to engage.

Most clients start with a single project. About half move to an annual calendar within two years.

Project

One event, start to finish

A single activation, launch or fundraiser produced end to end. Fixed production fee agreed at the line-item budget, plus pass-through costs.

Annual

Your event calendar

Two to six events a year under one producer, with shared vendor contracts, a shared brand kit and planning that starts twelve months out.

Advisory

Your team, our playbook

For organizations with in-house event staff: revenue modeling, run of show review, vendor introductions and an on-call producer for event day.

Which team do you need?

Tell us whether you are raising money for a cause or growing a business, and we will put the right people in the room.

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